Tickets

No, the spring edition of Made in Asia will remain the event you know and will not be integrated into Heroes World.

With every Heroes World ticket, you can enter the festival taking place on October 17 & 18, 2026 at Brussels Expo.

Made in Asia is one of the 6 zones integrated into Heroes World to create a better experience.

For more information about Heroes World, feel free to visit the event’s website.

At Heroes World, you’ll discover hundreds of specialized exhibitors, famous content creators, actors, fun and exclusive activities, pop culture shops from around the world, live music performances, cosplay and K-pop contests/shows, and many more surprises!

The Fast Pass ticket allows you to experience Made in Asia in the best possible way. This ticket is ideal for fans who are visiting the festival for one day, but want to minimise their waiting time and maximise their activity list.

• Enjoy 1 hour earlier access (9am only on Saturday and Sunday) through a reserved entrance to access the festival before everyone else and enjoy its many surprises. Ideal for the exclusive product hunters, or for fans who want to start the day in a much more relaxed way.
• Avoid the queues with a Fast Pass for busy activities and selected food and drink outlets.
• You’ll receive a collector’s wristband and an exclusive festival print.
• Please note: A FastPass ticket does not guarantee an autograph or a selfie. Moreover, it does not entitle you to cut lines for autograph sessions.

The Cosplay Ticket offers a discounted rate for Made in Asia.
To take advantage of this ticket, you need to come in cosplay—that is, dressed as a character from a fictional universe (movie, anime, manga, etc.). A simple t-shirt isn’t enough; a minimum level of effort is required.
If you’re unsure, feel free to have a picture of your character on your phone at the entrance to confirm it qualifies as cosplay.
If you purchased a Cosplay Ticket but are unable to attend in cosplay, you can pay the difference directly on-site at any of the cash registers at the entrances to Made in Asia.

As a VIP, you’ll experience Heroes World in the best possible way! Enter the event via a dedicated entrance 1 hour early, and make the most of your pass to skip queues for photo ops and autograph sessions with Heroes World actors in the Films & Series Garden area, as well as the Comic Village in the Creators Cave zone. You’ll also have access to the VIP area to relax and enjoy some peace and quiet.

Please note: a VIP ticket does not guarantee an autograph or selfie from guests in the Made in Asia zone. It also does not allow you to skip queues for Made in Asia guest autograph sessions.

If you can’t find your ticket, check your spam folder in your mailbox. Do not buy a new ticket! The ticket will not be exchangeable or refundable afterwards.

For any technical issues related to ticket purchase (lost email, not received, etc.), you can visit https://customerservice.paylogic.com/hc/en-us, where you will be guided to retrieve your tickets.

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Three pricing periods will follow one another.

1. During the first period, tickets will be at their lowest price. This runs until July 12, 2026.
2. Ticket prices will increase during the second period, which runs from July 13 to August 23, 2026.
3. Ticket prices will increase again during the third period, which runs from August 24, 2026 to October 16, 2026.
4. Tickets will still be available for purchase during the festival (unless sold out). However, they will always be cheaper online, even during the event 😉

No, it is indicated on the sales platform that the ticket is not exchangeable or refundable.

No, the QR code (black square) is the most important, it is this unique code that you scan and that is no longer valid afterwards.

Children under 11 on the day of the festival get in for free and do not need a ticket 🙂

Children under 11 do not need to register or need a ticket. They should only present themselves at the festival entrance.

(Please do not register them in the ticket procedure. The ticket will not be exchangeable or refundable afterwards.).

The companion of a person in a wheelchair or a blind person can enter for free through the “Fast Pass” entrance at the back of Brussels Expo (Chaussée Romaine, Strombeek-Bever 1853) and without a Made in Asia ticket.

This rule only applies if the person in a wheelchair or blind person is a paying visitor and therefore has a valid entry ticket.

Any other type of companion must have a ticket.

‘Pre-sale’ tickets and tickets ‘bought at the entrance’ give you the same rights, but pre-sale tickets have the advantage of avoiding long queues at the ticket office.

Plus, pre-sale tickets are always cheaper.

Until the day before the festival.

No, you can show it on your smartphone but remember to set the brightness to maximum.

No, but it won’t work anyway. Once a first ticket is scanned, it is no longer valid and therefore the copy will not work.